Wilfred / FX Networks

To promote the FX series Wilfred, starring Elijah Wood and Jason Gann, the team at FX Networks approached us to work with them to create a toolkit for use in broadcast, web, and print. A variety of titles, character designs, and graphic styles were developed over the course of our collaboration resulting in a decidedly low-fi look that could be easily carried over to various media. The show centers on Wilfred, the new hot neighbor’s dog who appears to Wood’s character as a sociopathic man-dog in a gray furry suit, but as a normal dog to his owner and everyone else. Wilfred’s motives are those of a dog protective of his owner while also possessing the sensibilities of a loafing, beer-drinking, pot-smoking, oversexed male. During our time with FX, we explored extremely crude and coarse narratives taking cues from Wilfred’s unique character traits along with softer, more innocent canine conventions.

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